Designed booths and supporting assets for events and conferences, ensuring each event delivered a visually cohesive and engaging experience. Created branded collaterals, including white papers, case studies, brochures, and other marketing materials, aligned with the company’s visual identity and messaging. Played a key role in the company’s 2023 rebrand, contributing to the development of additional colours, design assets, and updated visual guidelines. Led APAC marketing initiatives and supported regional sales efforts. Established and managed the company’s WeChat account while providing design support for campaigns and events. Oversaw swag and customized gifts, collaborating closely with design team and external vendors to ensure brand consistency and seamless production.